Marketing & Communications forum
Created in 2004, the Marketing & Communications forum is one of Opera Europa's earliest specialised working group. Members meet at Opera Europa conferences to share experience and good practices; topics having been touched upon include audience development (including a European audience survey in 2007), pricing policies, merchandising… Current topics include branding, new media and social networks.
The steering group was joined by a few members and now consists of :
Sue Janne Alsaker (Bergen National Opera)
Myriam Daudet (Opéra de Paris)
Sandra Eikelenboom (Nationale Opera & Ballet Amsterdam)
Agustí Filomeno (Gran Teatre del Liceu)
André Kraft (Komische Oper Berlin)
Ing-Marie Persmo (GöteborgsOperan) was nominated as group chairperson
Developing a knowledge base within the Marketing and Communications forum
The forum’s steering group are intent on finding a way to create some long term goals with real benefits for its members.
We are very passionate about increasing knowledge within the group and the best way to do this is to share already existing knowledge with the forum. To achieve this, we would love to know what your area of expertise is, the one subject that you are passionate about and have a good knowledge of.
By having ‘experts’ in fields who are willing to share their knowledge and keep us updated in new trends within that field, we think it could greatly enhance the benefit of this forum.
So whether it’s Ticketing, Customer Behaviour, Subscription trends, Cultural tourism, Social media, Promotion, Digitial, … Please let us know!
The forum will also be key in helping the digital project get off its feet with a bang, so please join our listserv if you would like to know more.
For more information about the Marketing & Communications forum and to register to their e-mail listserv and receive their latest news, please contact firstname.lastname@example.org.
The next meeting will be beetween 20 and 22 April 2017 at Finnish National Opera in Helsinki. More details to follow shortly.